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vowform.com

PRIVACY & FILE HANDLING

Private work deserves a clear handling policy.

This page explains how Vowform collects, uses, stores, shares, retains and protects information received through the website and during wedding photo, film and retouching projects.

THE SHORT VERSION

Four principles shape the policy.

The detailed sections below explain the full position. These four points are the operational standard Vowform should be able to support in practice.
01

Purpose-limited use

Information is used only for clear business, project, security, legal and communication purposes.
02

Client-instructed production

Wedding project materials are normally processed to deliver the service requested by the photographer, filmmaker or studio.
03

No automatic portfolio use

Client files are not published, used in case studies or shared for promotion without separate written permission.
04

Defined retention and deletion

Files and business records are kept only for an agreed or legally required period, then deleted or anonymized where appropriate.
SCOPE & RESPONSIBILITY

Who this policy covers - and which role Vowform plays.

This policy applies to vowform.com, business communications and post-production services. It does not replace the privacy notice of a photographer, filmmaker or studio that collected the wedding materials.

01

Website and business contacts

For website inquiries, account administration, marketing preferences and Vowform’s own records, Vowform generally decides why and how the information is used. Depending on applicable law, Vowform may be described as a controller or business.
02

Client project materials

For wedding photographs, footage, audio, catalogs and related project data supplied by a professional client, Vowform generally acts on that client’s documented instructions. Depending on applicable law, Vowform may be described as a processor, service provider or contractor.
03

The facts and agreement control

Privacy roles depend on the real processing activity, not only the label used in a contract. The Master Services Agreement or Data Processing Addendum should define responsibilities for each engagement.
CLIENT RESPONSIBILITY

The client remains responsible for having authority to send project materials.

Clients should provide any required notices, permissions or lawful basis for collecting and outsourcing the materials. Vowform may request confirmation of authority and may decline material that appears unlawful, unsafe or outside the agreed scope.

INFORMATION WE HANDLE

Information collected depends on how you work with Vowform.

A website visitor, professional client, project subject and service provider will not all generate the same information. Vowform should collect only what is reasonably necessary for the relevant purpose.
01

Business and contact information

Name, studio name, professional email, telephone number, country, role, website, social profile and communication preferences.
02

Inquiry and project information

Requested services, image or footage volume, dates, deadlines, style references, software, camera systems, revision notes and project instructions.
03

Wedding project materials

Photographs, RAW files, catalogs, Smart Previews, video, audio, transcripts, names, titles, dates, venue information, metadata and delivery files.
04

Billing and administration

Billing name, address, invoice details, transaction status, tax information and accounting records. Payment-card details are normally handled by the chosen payment provider rather than stored by Vowform.
05

Website and technical data

IP address, browser, device, referring page, timestamps, security logs, form events and cookie or analytics identifiers when those technologies are enabled.
06

Correspondence and requests

Emails, call notes, support messages, feedback, consent records, marketing opt-outs, privacy requests and complaint records.
SOURCES OF INFORMATION

Some wedding data reaches Vowform through the professional client.

When a client provides images or footage containing couples, guests, family members, children or venue staff, Vowform receives that information from the client rather than directly from every person shown or heard.

DIRECTLY FROM YOU

Information you choose to provide.

  • Website and booking forms
  • Email, telephone or video calls
  • Contracts, project briefs and questionnaires
  • Secure file-transfer systems
  • Invoices and payment interactions
  • Feedback, revision notes and privacy requests
FROM OTHER SOURCES

Information received indirectly.

  • Photographers, filmmakers and studios supplying project materials
  • Team members or authorized client representatives
  • Referral partners and professional contacts
  • Public business websites and professional profiles, where permitted
  • Payment, security, email and hosting providers
  • Public authorities or advisers where legally necessary
DATA MINIMIZATION

Do not send information that is not needed for the project.

Clients should remove unrelated documents, passwords, financial details and other unnecessary personal information before transfer. Special handling requirements should be identified before production begins.

HOW INFORMATION IS USED

Every use should have a defined purpose.

The lawful-basis language below applies only where the relevant privacy law requires it. The final policy should be matched to Vowform’s entity, contracts and actual processing activities.

01

Inquiries and proposals

To respond, qualify the request, estimate scope, schedule calls and take steps requested before a contract. Where relevant, the basis may be pre-contract steps or legitimate business interests.
02

Service delivery

To receive, organize, edit, review, revise, export, deliver and support the agreed project. The basis may be contract performance and the client’s documented instructions.
03

Account and billing administration

To create records, issue invoices, process payments, manage accounts and meet tax or accounting duties. The basis may be contract performance and legal obligations.
04

Security and fraud prevention

To authenticate access, maintain logs, prevent misuse, investigate incidents and protect Vowform, clients and project subjects. The basis may be legitimate interests and legal obligations.
05

Quality assurance and service improvement

To review delivery quality, apply client feedback, improve workflows and train authorized team members. Only the minimum necessary information should be used, and de-identification should be used where practical.
06

Business communications and marketing

To send requested updates and, where permitted, relevant B2B information. Consent or legitimate interests may apply. Every marketing message should provide a simple opt-out.
07

Legal compliance and claims

To comply with lawful requests, enforce agreements, protect rights, manage disputes and obtain professional advice.
08

Portfolio and publicity

To publish work, testimonials or case studies only when the client has provided separate, documented permission covering the intended use.
NO SIGNIFICANT AUTOMATED DECISIONS

Vowform does not use personal information to make solely automated decisions with legal or similarly significant effects.

Software-assisted editing tools may support production, but creative and quality decisions remain subject to human review.

WEDDING PROJECT FILES

Private family moments require a stricter workflow.

Project materials can contain information about people who never directly contacted Vowform. The professional client should remain the main point of contact for those individuals, while Vowform supports the client in responding to verified requests.

PROJECT MATERIALS MAY INCLUDE

Highly personal visual and audio records.

  • RAW, JPEG, TIFF and other image files
  • Lightroom catalogs, Smart Previews and metadata
  • Video, audio, vows, speeches and transcripts
  • Names, titles, dates, venues and delivery notes
  • Faces and voices of couples, guests and children
  • Incidental information about culture, religion, health, disability or family relationships
VOWFORM HANDLING STANDARD

Use the files only to complete the agreed work.

  • Access limited to assigned, authorized people and approved providers
  • No independent contact with people shown or heard in the files
  • No ordinary inquiry-form uploads for RAW files or footage
  • No unrelated profiling, advertising use or resale
  • No portfolio or training-example use without documented permission
  • Return or deletion according to the agreement and retention schedule
01

Client authority

The client confirms that it has the necessary rights, notices, instructions and permissions to provide the material and request the agreed edits.
02

Secure transfer after scope

Large wedding files should be requested only after the project, access method and recipient have been confirmed.
03

Human-reviewed tools

Where automated or AI-assisted features are used, they support the agreed production task under human review and are not used to make decisions about the people depicted.
SHARING & SERVICE PROVIDERS

Vowform may use carefully selected providers to operate the service.

Providers should receive only the information needed for their function. Contracts, confidentiality duties, access controls and deletion obligations should be used where appropriate.

01

Hosting, CDN and security providers

To host the website, deliver pages, prevent abuse, maintain logs and protect infrastructure.
02

Email, CRM and project-management providers

To communicate with leads and clients, manage inquiries, document instructions and coordinate delivery.
03

Secure file-transfer, storage and backup providers

To receive, store, transfer and recover project materials under configured access controls.
04

Payment, accounting and professional advisers

To process transactions, keep financial records, manage taxes, obtain insurance, legal or accounting support.
05

Assigned editors and contractors

Only where needed for the project and subject to confidentiality, access limitations and written service terms.
06

Authorities, disputes and business changes

Where disclosure is legally required, necessary to protect rights, or part of a legitimate merger, financing or asset transfer subject to appropriate safeguards.
CURRENT POSITION

Vowform does not sell personal information.

As of the policy date, Vowform should not share personal information for cross-context behavioral advertising. If advertising, analytics or data-sharing practices change, this policy and any required opt-out controls must be updated before the change takes effect. A current subprocessor list can be requested at hello@vowform.com.

INTERNATIONAL DATA TRANSFERS

An international service must be transparent about data location.

Vowform, its team and service providers may process information in countries different from the client or the people shown in project files. Information in another country may be subject to that country’s laws and lawful government access.

01

Tell clients where processing occurs

Replace the processing-location placeholder with the real countries used by Vowform, its team and core providers.
02

Use an appropriate safeguard where required

Depending on the law and transfer route, this may include adequacy decisions, standard contractual clauses, UK transfer mechanisms, contractual protections and transfer-risk assessments.
03

Honor client-specific restrictions

Some studios may require approved storage regions, named subprocessors, prior authorization or additional contract terms before files are transferred.
PRIMARY PROCESSING LOCATION

[INSERT COUNTRY OR COUNTRIES AND CORE STORAGE REGIONS]

Before launch, identify the actual operating location, cloud regions, backup locations and material subprocessors. The client agreement or Data Processing Addendum should address any legally required transfer mechanism.

RETENTION & DELETION

Keep information only as long as there is a defensible reason.

The schedule below is a recommended draft. It must be changed to match Vowform’s actual systems, backup behavior, tax advice, contracts and client promises before publication.

INQUIRIES

Unsuccessful inquiries

Recommended draft: up to 24 months after the last meaningful contact, unless a shorter period is required or the record is needed for a dispute or legal obligation.
CLIENT ACCOUNTS

Client relationship records

For the relationship and a reasonable period afterward to provide support, document instructions, manage disputes and evaluate future work.
FINANCE

Contracts, invoices and tax records

Recommended draft: up to 7 years, or the period required by the applicable accounting, tax and company laws.
PROJECT FILES

Production copies and deliverables

Recommended draft: during active production and for 30 days after final delivery, unless the service agreement specifies a different archive period.
BACKUPS

Rolling system backups

Recommended draft: up to 90 days, after which expired copies are overwritten through the normal backup cycle.
SECURITY

Website and security logs

Recommended draft: generally 30 to 90 days, with longer retention only when needed to investigate an incident or meet a legal requirement.
MARKETING

Opt-out and suppression records

Kept as long as reasonably necessary to honor the request and avoid sending marketing again.
REQUESTS

Privacy requests and complaints

Kept for the period reasonably needed to document the request, response and any related legal obligation or dispute.
DELETION LIMITATIONS

Deletion may not remove every copy immediately.

Some records may remain temporarily in encrypted backups, legal archives or systems that are designed to prevent alteration. Vowform should restrict those copies from ordinary use and allow them to expire through the normal retention cycle unless law requires longer storage.

SECURITY & INCIDENT HANDLING

Reasonable safeguards should match the sensitivity of the work.

Vowform should use technical and organizational measures designed to reduce unauthorized access, loss, alteration or disclosure. Security practices should be reviewed as tools, risks and project volumes change.

01

Access control

Unique accounts, least-privilege access, role separation and multi-factor authentication for sensitive systems.
02

Secure transfer and storage

Encrypted connections, controlled sharing links and storage configured for the sensitivity of wedding project materials.
03

Device and system management

Supported software, security updates, device encryption, malware protection and secure password management.
04

Backup and recovery

Documented backup, recovery and continuity procedures appropriate to active client work.
05

People and confidentiality

Confidentiality obligations, training, access review and a clear prohibition on unauthorized copying or personal use.
06

Incident response

A process to contain, assess, document and notify affected clients or authorities when required by contract or law.
NO SYSTEM IS PERFECT

Report suspected misuse or an exposed link immediately.

Email hello@vowform.com with the subject “Security concern.” Do not include passwords or sensitive project files in the first message.

COOKIES & WEBSITE TECHNOLOGIES

The final notice must match the plugins and scripts actually running.

Browser controls can delete or block cookies, although some essential website features may stop working. Vowform should not use advertising cookies or cross-site tracking unless the privacy and consent setup is updated first.

ESSENTIAL TECHNOLOGIES

Needed to operate and protect the website.

WordPress, Elementor, hosting and security systems may use essential cookies or similar technologies for functions such as session management, form operation, load balancing, spam prevention and security. Blocking them may affect website functionality.

OPTIONAL TECHNOLOGIES

Analytics, embeds and marketing require separate review.

If non-essential analytics, video embeds, advertising pixels or marketing cookies are enabled, Vowform should identify the providers and purposes, update this policy, publish any required cookie notice and obtain consent where applicable before those tools activate.

LAUNCH CHECK

Audit WordPress, Elementor, forms, video embeds, analytics and security plugins before publishing this section.

Create a separate Cookie Policy or consent panel if the final stack uses non-essential cookies. Do not rely on a generic banner that fires scripts before consent where consent is legally required.

YOUR PRIVACY RIGHTS

Rights depend on your location, the data and Vowform's role.

Not every right applies in every situation. Vowform may need to verify identity, clarify the request, protect other people’s information or retain records where the law permits or requires it.

01

Access or know

Request confirmation and a copy or description of personal information, subject to applicable law and exemptions.
02

Correction

Ask Vowform to correct inaccurate or incomplete information.
03

Deletion

Request deletion where the law provides that right and no overriding retention reason applies.
04

Restriction or objection

Ask for limited processing or object to certain uses, including direct marketing, where applicable.
05

Portability

Receive certain information in a structured, commonly used format where the right applies.
06

Withdraw consent

Withdraw consent for future processing when consent is the basis. Earlier lawful processing remains unaffected.
07

Opt-out rights

Where applicable, opt out of sale, sharing, targeted advertising or certain uses of sensitive personal information.
08

Complaint and non-discrimination

Raise a complaint with Vowform or the relevant regulator and exercise applicable rights without unlawful discrimination.
HOW TO MAKE A REQUEST

Email hello@vowform.com with “Privacy Request” in the subject line.

Describe the information, relationship or project involved and the right you want to exercise. Vowform may request proportionate identity verification. Authorized agents may need proof of authority. Vowform will respond within the period required by applicable law.

Project subjects: If you are shown or heard in files supplied by a photographer, filmmaker or studio, contact that business first where practical. Vowform will assist the professional client with a verified request when required.

SPECIAL CATEGORIES OF USE

Additional care for minors, sensitive content and production technology.

01

Children and minors

The website is designed for professional clients, not children. Wedding project materials may include minors when supplied by an authorized client. Vowform processes those files only for the agreed service and does not seek to contact or market to the children depicted.
02

Sensitive or private content

Project files may incidentally reveal health, disability, religious, cultural or family information. Clients should minimize unnecessary sensitive content and identify enhanced access, storage or deletion requirements before transfer.
03

AI-assisted and automated tools

Production software may include automated selection, masking, transcription, noise reduction or other assisted features. Vowform should use those tools only for the requested project, under human review and subject to approved provider terms.
04

Portfolio and publicity permission

Providing files for editing does not grant permission to publish them. Portfolio, case-study, testimonial, award-entry or social-media use requires a separate written release that identifies the approved material and purpose.
CHANGES & CONTACT

Keep the public policy current, accurate and easy to use.

POLICY UPDATES

Update the policy when the real workflow changes.

Vowform may revise this policy when services, vendors, legal obligations, data locations or website technologies change. The updated page should display a new “Last updated” date. Material changes should be communicated through an appropriate channel where required.

Review this page at least annually and before enabling a new CRM, storage provider, analytics tool, advertising pixel, AI-assisted provider, payment system or international processing location.

PRIVACY CONTACT

Questions, requests or complaints

[INSERT LEGAL ENTITY NAME]
Trading as Vowform
[INSERT REGISTERED OR BUSINESS ADDRESS]
[INSERT COUNTRY]

Email: hello@vowform.com
Privacy lead: [INSERT NAME OR ROLE]
EU or UK representative: [INSERT IF LEGALLY REQUIRED]

A CLEAR ANSWER BEFORE FILE TRANSFER

Questions about privacy, storage or project access?

Ask before sending wedding materials. Vowform can confirm the planned transfer method, access, processing location, archive period and deletion instructions for the project.